Promundo Signs on as Official Partner of 50/50 Day, Working Toward a Gender-Equitable World

Promundo has signed on as an official partner for 50/50 Day on May 10, a campaign founded by Emmy-nominated filmmaker Tiffany Shlain to examine the history of women and power and engage people across the world in a movement for gender equity.

On 50/50 Day, thousands of organizations, companies, schools, museums, and groups will join a global conversation about what it will take to achieve a more gender-balanced world. Participating groups will screen the acclaimed, 20-minute 50/50 film, engage with free discussion materials, and tune into a 24-hour livecast Q&A that unifies all the film screenings and features prominent leaders from diverse perspectives, including Promundo’s President and CEO, Gary Barker, presenting on how to reach a more gender-equitable world in all sectors of society.

Tune in to livestream the event and contribute questions for Gary, and for experts from a variety of fields, including:

  • Dolores Huerta, Activist and Union Leader
  • Eric Garcetti, Mayor of Los Angeles
  • Laura Liswood, Secretary General of the UN Council of Women World Leaders
  • Vigdis Finnbogadottir, Former President of Iceland
  • Van Jones, Activist, CNN Political Commentator, and Author
  • Congresswoman Carolyn B. Maloney (NY)
  • Kimberlé Crenshaw, Professor and Executive Director of African American Policy Forum
  • Eva Longoria, Actress and Philanthropist

A complete 24-hour schedule will be announced just before May 10. Currently, nearly 10,000 film screening and discussion events are scheduled around the world.

Learn more about 50/50 Day by watching the two-minute trailer here, accessing the discussion kit here, and joining the campaign online using the hashtag #GettingTo5050.

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