Annual Report 2013

In 2013, Promundo collaborated with the World Bank to perform an in-depth analysis of IMAGES data, revealing key findings on predictors of men’s use of violence and promising prevention strategies.

With a deeper understanding of what contributes to violence, and importantly, what contributes to caring and nonviolence, Promundo is working across our country offices and with our partners to take effective programs and policy approaches to scale in an effort to address the structural drivers of violence.

In Rwanda we’re working with the Ministry of Health to reach men via their partners’ pre-natal visits to promote their positive involvement in their children’s lives as well as men’s investment in their own health. In the DRC, we’re working with community organizations to support families recovering from conflict-related trauma, including the trauma of conflict-related sexual violence. In Brazil, we’re working with the national-level Bolsa Familia program – that provides cash transfers, primarily to women, in over 14 million households – to promote men’s support for women’s empowerment and children’s development.  Also, in Brazil, we’re using research on men who question transactional sex and paying for sex with underage girls to design a national level campaign to prevent sexual exploitation. This campaign, designed in 2013, was rolled out last month alongside the 2014 FIFA World Cup.

And at the international level, we’re carrying out advocacy with partners around the Post-2015 Millennium Development Goals to promote a global target for men to do half of the world’s unpaid care work; we’re also working to take to scale the approaches that we know work when it comes to reaching men and boys to reduce violence against women.

We are motivated by our conviction, founded on research that shows the benefits to women, children and men themselves when men embrace new ideas of what it means to be men.