Preventing gender-based violence and violence against children
Promundo aims to prevent gender-based violence and violence against children by working to change the harmful norms that perpetuate these practices. We are establishing best practices for engaging men in the prevention of sexual and gender-based violence, and we have contributed to formative research, program development, and campaigns that promote nonviolent attitudes and behaviors related to gender. We use schools and the health sector as entry points to prevent violence against children and promote positive discipline, as well as working directly with parents. We are also testing new initiatives to reach men and boys through large sporting events, such as the World Cup, and to educate them about the prevention of sexual violence and exploitation of children and adolescents.