On International Day of Happiness, Prevention+ Releases New Animated Video To Promote a Happier, Healthier, More Equal World
March 20, 2019
On International Day of Happiness, Promundo is pleased to share a new animated video, created through the Prevention+ program, which promotes gender-equal societies without violence, as well as happier and healthier relationships.
Prevention+ is a five-year, multi-country program that envisions a world where healthy, respectful, and equal relationships are the norm. To contribute to making this a reality, the program targets the drivers of gender-based violence; it addresses particular social, economic, and cultural factors that shape attitudes and behaviors that lead to violence. The program actively engages young and adult men as partners and advocates for change – alongside young and adult women – to challenge and transform harmful gender norms and practices.
The new Prevention+ animated video provides an overview of the program’s approach, work, and impact in Indonesia, Rwanda, and Uganda – including emerging evidence around working with fathers and couples to prevent violence.
We encourage all partners and colleagues to disseminate this video as a communications tool to share information and best practices, and to catalyze collective action at multiple levels of society to end gender-based violence and advance equality.
The video was previewed in March at sixty-third session of the Commission on the Status of Women in New York, and has officially launched on International Day of Happiness – drawing linkages between transforming harmful gender norms and preventing violence as critical to basic human rights, wellbeing, and quality of life for all people.
Learn more about the Prevention+ program here.
Read case studies sharing best practices and lessons learned from the program here.
Prevention+ is led by a consortium of Rutgers, Sonke Gender Justice, and Promundo, and it is funded by the Dutch Ministry of Foreign Affairs.