The MenCare campaign promotes men’s equal involvement in caregiving and equitable, nonviolent fatherhood practices around the world.
MenCare is inspired by results from the International Men and Gender Equality Survey (IMAGES), which identified a strong link between men’s experiences of violence as children and later perpetration of violence; as well as a promising connection between men who see their fathers participate in domestic work and caregiving, and later adopt those behaviors themselves.
MenCare uses evidence-based programming to educate men about equitable, nonviolent fatherhood and caregiving practices. Group education with fathers and couples challenges inequitable norms, and creates long-term changes in the lives of men, women, and children.
MenCare uses culturally relevant local, national, and global media campaigns – including films, posters, and radio shows – to share powerful stories about the positive impact of equitable, nonviolent caregiving and to shift social norms and attitudes about fatherhood.
MenCare and its partners advocate for diverse policy measures – which promote equal caregiving and healthy parenting practices – with governments and workplaces. Such measures include paid parental leave, flexible workplace policies, legislation that supports men’s presence at prenatal health visits and in the delivery room, social assistance and education policies, and legislative bans on corporal punishment.
MenCare is a multi-pronged initiative and global campaign inspired by data from the International Men and Gender Equality Survey (IMAGES), that works to promote men’s equal involvement in caregiving and the universal uptake of equitable, nonviolent parenting practices.
Through media such as posters, films, and radio; evidence-based program development; and targeted advocacy, MenCare works at multiple levels to engage men, institutions, and policymakers to achieve these goals. From its inception in 2011, MenCare is now active in more than 50 countries on five continents, and has reached an estimated 250,000 individuals. It is coordinated globally by Promundo and Sonke Gender Justice.
MenCare is an open-source initiative and is structured so that its partners can take on one or all parts of the initiative, using and adapting campaign communications, advocacy priorities and tools, and programs and activities.
As part of MenCare’s media campaign, partners screen MenCare films, create their own public service announcements, adapt MenCare posters, and create their own visuals to start community-wide conversations about positive fatherhood. MenCare’s short films tell powerful stories of men overcoming violence, childhood trauma, and combating harmful gender norms to become involved fathers and caregivers, while its posters provide images and positive messages that speak directly to fathers.
MenCare partners also advocate at the local and national level for policies that create more opportunities for men’s involvement in caregiving, women’s economic empowerment, maternal health, and children’s well-being. Such measures include paid parental leave, flexible workplace policies, legislation that supports men’s presence at prenatal health visits and in the delivery room, social assistance and education policies, and legislative bans on corporal punishment. In 2015, MenCare launched the first-ever State of the World’s Fathers report, a globally recognized, biennial report and advocacy platform aiming to change power structures, policies, and social norms around care work and to advance gender equality.
MenCare partners also implement and adapt educational sessions with fathers and couples to promote gender equality in the home and improve overall family well-being. These programs help fathers and fathers-to-be learn tangible skills, such as how to change, wash, dress, and hold their babies, along with intangible ones that give men the confidence to be involved in caregiving and child-rearing at home. These translate into positive, equitable, and empowering benefits for women, children, and participants themselves.
Fathers’ group facilitators can utilize concrete strategies and activities from MenCare’s Program P (named for pai and padre, the words for father in Portuguese and Spanish) to engage men in active fatherhood from their partner’s pregnancies through their children’s early years. Qualitative results from Program P’s implementation have shown positive changes in the lives of men and their families around the world: men in Sri Lanka managed difficult emotions and decreased their use of alcohol, while men in Nicaragua improved relationships with their children and partners and increased their participation in household work and childcare. Program P is being adapted and piloted in a variety of countries, including India, South Africa, Rwanda, Indonesia, Brazil, and more. Program P activities have also been modified to prevent child marriage in India and are currently being adapted to prevent sex-selective abortion in Armenia.
A targeted program of the MenCare initiative, MenCare+, was launched in 2013 as a collaboration between Promundo and Rutgers WPF. Implemented over three years in Brazil, Indonesia, Rwanda, and South Africa, the program works to engage men and women as partners in maternal and child health and in sexual and reproductive health and rights.
Learn more about MenCare at www.men-care.org.
- MenCare+: MenCare+ engages men as partners in maternal and child health and in sexual and reproductive health and rights.
- Program P: Program P provides concrete strategies and activities to engage men globally in active fatherhood from their partner’s pregnancies through their children’s early years.
- IMAGES: IMAGES measures men’s attitudes and practices – along with women’s opinions and reports of men’s practices – on a wide variety of topics related to gender equality.