Prevention+ programming, evidence-based advocacy, and action at national and regional levels are informed by results and trends from the International Men and Gender Equality Survey (IMAGES).
Young and adult men and women participate in comprehensive gender-based violence prevention programs and economic empowerment initiatives (informed in part by MenCare+ and Journeys of Transformation), which are offered in partnership with existing community service organization efforts.
Advocacy efforts focus on encouraging (inter)national governments to introduce and enact new legislation aimed at preventing and eliminating gender-based violence, and to strengthen enforcement of existing policies or legislation.
Prevention+ is a five-year, multi-country program that envisions a world where healthy, respectful, and equal relationships are the norm. To contribute to making this a reality, the program addresses the root causes of gender-based violence: the social, economic, religious, and cultural contexts that shape attitudes and behavior that lead to violence. Prevention+ takes a multi-level approach, intervening at four levels of society: individual, community, institutional, and government. By doing so, the program seeks to ensure long-lasting impact, and to transform the mutually reinforcing social and structural factors that support gender-based violence and allow it to persist.
The program actively engages young and adult men as partners and advocates for change – alongside young and adult women – to challenge and transform harmful gender norms and practices. Men and women participate in comprehensive gender-based violence prevention programs, discussing together how to think and talk about gender equality, sexuality, and nonviolent relationships. Trusted community and faith-based leaders are recruited to support the program by serving as role models, thereby influencing gender-equitable norms and values in the community.
Prevention+ trains institutional staff of government ministries, government representatives, service providers, and civil society to integrate gender-transformative approaches in their day-to-day work. This includes equipping staff with the tools and know-how necessary to interact with young and adult men, women, and couples in a manner free from discrimination and bias.
Prevention+ is active in Indonesia, Pakistan, Rwanda, and Uganda, as well as in parts of the Middle East and North Africa region; program partners also engage collectively in international advocacy efforts.
Advocacy efforts focus on encouraging (inter)national governments to introduce and enact new legislation aimed at preventing and eliminating gender-based violence, and to strengthen enforcement of existing policies or legislation. The ultimate aim of Prevention+ is to contribute to the adoption and implementation of national-level policies and systems of evidence-based programming for violence prevention that are sustained well beyond the initial five-year program.
Prevention+ is led by a consortium of Rutgers, Sonke Gender Justice, and Promundo, and funded by the Dutch Ministry of Foreign Affairs.
- IMAGES: IMAGES measures men’s attitudes and practices – along with women’s opinions and reports of men’s practices – on a wide variety of topics related to gender equality.
- Journeys of Transformation: Journeys of Transformation promotes women’s economic empowerment by engaging men as allies in transforming harmful gender attitudes and behaviors that impact progress.
- MenCare+: MenCare+ engages men as partners in maternal and child health and in sexual and reproductive health and rights.
- MenCare: The MenCare campaign promotes men’s equal involvement in caregiving and equitable, nonviolent fatherhood practices around the world.