Promundo and Sonke Gender Justice launch global campaign on fatherhood
November 28, 2011
The launch event had in its opening presentations from the Promundo’s Institute/Brazil director Tatiana Moura, and Mbuyiselo Botha, from Sonke Gender Justice, organizations which promoted the initiative. Special guests, Purnima Mane, executive director of UNFPA, Moez Doraid, coordinator of UN Women, and Donald Steinberg, vice-director of USAID, spoke of the relevance of the global campaign. Gary Barker, Promundo’s International Director closed the event, which then had the film preview clip about the campaign and a debate open to the general public.
Research data on paternity
Data from the research Men and Gender Equality (IMAGES) show that men that adopt strict gender rules don’t present reports of participation in caring for their children. Men who saw their fathers performing this role are more predisposed to do it. At the same time, women, many times, reinforce the norms that men and boys don’t know or shouldn’t perform this function. Qualitative research conducted by IMAGES (as part of the Men Who Care study ,to be launched by Promundo and by the International Center for Research on Women) confirmed that even when men carry out care giving with children, many times they don’t feel supported by their families, friends or co-workers. This makes not finding a meaning of identity in such role.
The campaign’s adaptation to Brazil
In November, Promundo began the adaptation of the Paternity global campaign with a group of young men from Morro dos Prazeres, in Rio de Janeiro. About 15 boys, between 16 and 21 years old, will produce photos on the subject to create campaign posters in Brazil.In order to create a basis for the young men view on the subject, Promundo conducted a sensitization workshop that approached themes such as, gender patterns and masculinity, sexuality, and of course, paternity. More than producing images, the initiative aims at deconstructing stereotypes and launch the questioning of gender rules and patterns that place men in a place that distances them from care giving and relations of affection with their sons.Diógenes Lima, a young man that participates in the proposal, said he is very happy to be able to multiply the campaign’s message in Brazil. Whereas Saulo Nicolai highlighted that: “It is also important that during conversations amongst friends, we can pass on ideas discussed in the workshop, for it is easier for them to listen to us and start to change their attitudes.”In December, Promundo will promote an exhibit with the young men’s photos and in 2012; ten photos will be selected as the posters of the Brazilian Campaign.