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If He Can See It, Will He Be It? Representations of Masculinity in Boys’ Television

Promundo, Geena Davis Institute on Gender in Media, Kering Foundation

“If He Can See It, Will He Be It? Representations of Masculinity in Boys’ Television” was developed through a collaboration among Promundo, the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University, and the Kering Foundation. The report analyzes how men are represented on screen, in the most popular boys’ television. The…
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Breaking Free From Boyhood Stereotypes: Action Steps for Parents and Content Creators

“Breaking Free From Boyhood Stereotypes: Action Steps for Parents and Content Creators” was developed by Promundo in partnership with the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University and the Kering Foundation, in collaboration with Scholars & Storytellers, and Plan International USA.  Boys receive — and absorb — harmful stereotypical messages…
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Caring Under COVID-19: How the Pandemic Is – and Is Not – Changing Unpaid Care and Domestic Work Responsibilities in the United States

Brian Heilman, María Rosario Castro Bernardini, Kimberly Pfeifer

Caring Under COVID-19: How the Pandemic Is – and Is Not – Changing Unpaid Care and Domestic Work Responsibilities in the United States, a new report by Promundo and Oxfam as part of MenCare: A Global Fatherhood Campaign, reveals findings from a rapid poll exploring the gendered and racial impacts of COVID-19 on care work….
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Staying-at-Home with our Sons: Fostering Healthy Masculinity in Challenging Times

Gary Barker, Brian Heilman, Michael Reichert

Staying-at-Home with our Sons: Fostering Healthy Masculinity in Challenging Times, a new report by Promundo and the Kering Foundation, summarizes the findings from a national survey of parents of boys ages 4-14 in the United States (US) exploring what parents in the US want for their sons and their views toward gender norms and pressures,…
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Manhood 2.0: Program Overview and Final Results

Promundo-US

The following program overview provides a description of the Manhood 2.0 program, challenges and lessons learned, and key evaluation findings. It is intended to be a summary of experiences piloting and evaluating an adolescent pregnancy prevention program for young men, adapted from the Global South and implemented in Washington, DC. This program overview aims to…
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Measuring #MeToo: A National Study on Sexual Harassment and Assault

UC San Diego’s Center for Gender Equity and Health (GEH), Stop Street Harassment (SSH)

This study released by UC San Diego’s Center for Gender Equity and Health (GEH) and the nonprofit organization Stop Street Harassment (SSH), with inputs from Promundo and other partners, presents data confirming that sexual harassment and assault are widespread problems in the United States – causing pain, limiting people’s lives, and negatively affecting communities and…
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Measuring #MeToo: A National Study on Sexual Harassment and Assault: Executive Summary

UC San Diego’s Center for Gender Equity and Health (GEH), Stop Street Harassment (SSH)

This study released by UC San Diego’s Center for Gender Equity and Health (GEH) and the nonprofit organization Stop Street Harassment (SSH), with inputs from Promundo and other partners, presents data confirming that sexual harassment and assault are widespread problems in the United States – causing pain, limiting people’s lives, and negatively affecting communities and…
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The Cost of the Man Box: A study on the economic impacts of harmful masculine stereotypes in the United States

Promundo-US

The Cost of the Man Box: A study on the economic impacts of harmful masculine stereotypes in the United States, a new report from Promundo and AXE, Unilever’s leading male grooming brand, reveals that “man up” stereotypes – and the harmful behaviors they lead to – cost the United States over $15.7 billion each year. The Man Box study…
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Key Promundo Publications Focused on the United States

Promundo-US

The #MeToo movement sparked a cultural shift through which harassment and violence will no longer be relegated to silence. However, sexual harassment and assault remain pervasive, and the topic, as well as what drives it, are not new. To create lasting change for our generation and the next, we need to commit to working together toward more…
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So, You Want To Be A Male Ally For Gender Equality? (And You Should): Results from a National Survey, and a Few Things You Should Know

Promundo-US

This research brief presents nationally representative survey data and focus group discussions in the United States on male allyship for gender equality. Results from the study provide guidance for workplaces seeking to create cultures of respect, equality, and inclusivity and for men seeking to better understand what women want and need from them as allies…
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